All Cases
Scaling
Creative Performance
CRO
Email Marketing
Attribution Tracking

FitGear Pro

Fitness Equipment
4.2x ROAS | +180% Revenue in 90 Days

Problem:

Facebook ads were breaking even at 1.2x ROAS with high CAC. Scaling attempts led to immediate performance drops and wasted spend.

What I Did:

  • Rebuilt targeting with custom audiences and lookalikes
  • Implemented dynamic product ads with 15+ creative variations
  • Set up advanced attribution tracking across all touchpoints

Result:

ROAS improved from 1.2x to 4.2x, monthly revenue grew from $45K to $125K, and CAC dropped by 65% while maintaining scale.

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Luxe Skincare

Beauty & Cosmetics
3.8x ROAS | +220% Click-Through Rate

Problem:

Ad creatives were stale with 0.8% CTR. Creative fatigue was killing performance and increasing costs across all campaigns.

What I Did:

  • Developed UGC-focused creative strategy with 25+ variants
  • Implemented dynamic creative optimization testing
  • Created video-first approach with before/after storytelling

Result:

CTR jumped from 0.8% to 2.6%, CPC dropped 45%, and ROAS increased from 2.1x to 3.8x with 60% higher conversion volume.

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TechFlow Solutions

SaaS Technology
+175% Conversion Rate | 2.8x Lead Quality

Problem:

Landing pages converting at 1.2% with high bounce rates. Traffic quality was good but funnel was leaking potential customers.

What I Did:

  • Redesigned landing pages with conversion-focused psychology
  • Implemented A/B testing framework for headlines and CTAs
  • Added social proof elements and trust signals throughout

Result:

Conversion rate improved from 1.2% to 3.3%, qualified leads increased 180%, and cost per acquisition dropped from $340 to $120.

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Artisan Coffee Co.

Food & Beverage
+240% Email Revenue | 45% Open Rate

Problem:

Email marketing was underperforming with 18% open rates and minimal revenue attribution. Segmentation was basic and content generic.

What I Did:

  • Built advanced segmentation based on purchase behavior
  • Created personalized automation sequences for each segment
  • Implemented dynamic product recommendations in emails

Result:

Open rates increased to 45%, click rates jumped 320%, and email revenue grew from $8K to $27K monthly with 85% higher retention.

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Urban Fashion Hub

Fashion & Apparel
+95% Attribution Accuracy | 2.1x Budget Efficiency

Problem:

iOS 14.5 broke attribution tracking. 40% of conversions were showing as "direct" and budget allocation was based on incomplete data.

What I Did:

  • Implemented server-side tracking with Conversions API
  • Set up Google Analytics 4 with enhanced e-commerce
  • Created unified attribution dashboard for all channels

Result:

Attribution accuracy improved from 60% to 95%, identified $12K in wasted spend, and optimized budget allocation increased overall ROAS by 110%.

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EcoHome Living

Home & Garden
5.1x ROAS | +350% Monthly Revenue

Problem:

Seasonal business stuck at $25K/month. Previous attempts to scale during peak season resulted in diminishing returns and higher costs.

What I Did:

  • Developed omnichannel strategy across Google, Facebook, and TikTok
  • Created seasonal creative campaigns with urgency messaging
  • Implemented automated bidding strategies for peak performance

Result:

Scaled from $25K to $112K monthly during peak season, maintained 5.1x ROAS, and built sustainable year-round revenue of $65K/month.

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